Side Events
Aug 15-19, 2016

Where The Conference is two days of super curated talks in a theater setting, The Week is an intense smörgåsbord of seminars, workshops, master classes and festivities from which you can customize your own experience. All signed, sealed and delivered by speakers from The Conference and brilliant minds from the community.
Aug 16-17, 2016 Malmö, Sweden

Monday August 15

9:00 am - 1:00 pm
Seminar

Culture chock! Dance + art + talks

A cultural explosion featuring a dance performance, an art exhibition and two talks! Being human is the common thread.

Seminar

Culture chock! Dance + art + talks

Monday 15th, 9:00 am - 1:00 pm

We couldn’t think of a better way to kick the The Week off than with a combination of dance, psychological research, art and the future of artificial intelligence. All with humans and human behavior as the red thread.

We start at Dansstation and transition to the Moderna Museet half-way through.

Dance - DEAR HUMANS - Dansstationen Inspired by sci-fi, Daft Punk and Mr Bean, the dance performance Dear Humans travels into a world full of unknown languages, sounds and movement. Three dancers, women or maybe aliens, try to explore and interpret situations with each other and the audience - who is the normal one? Who is observing who? What happens if you can't understand social structures and communicate accordingly?

Talk - SELF-KNOWLEDGE - Petter Johansson How much do we know about ourselves, really? And how do we come to acquire this knowledge? To study these questions, cognitive scientist Petter Johansson have developed an experimental paradigm called Choice Blindness. In a 20 minute talk Petter will talk about self-knowledge, the things we think we know about ourselves, but don’t.

Art - NEW HUMAN - Moderna Museet The extensive video-based exhibition project THE NEW HUMAN - Knock, Knock, Is Anyone Home? is exploring the human condition in a rapidly changing world.

The exhibition puts attention to the conditions for human life, with a focus on technological progress and how it is changing and reshaping our existence as human beings.

Talk - WATSON AND ARTIFICIAL INTELLIGENCE - Maya Weinstein Maya will talk about that the future is now. IBM's Watson hit the limelight for winning Jeopardy but in the years since researchers and designers have worked together to build dozens of APIs and services that companies and individuals are using to make an impact.

What You'll Learn

  • Artistic exploration on what it’s like to be a human
  • The things we think we know about ourselves, but don’t
  • How humans relationships to machines are evolving

Speaker/s

Petter Johansson - Lund University Maya Weinstein - IBM

12:00 pm - 1:00 pm
Festivity

Opening of the Dear Data exhibition

The most beautiful data visualizations ever. On postcards.

Location: Form/Design Center
Festivity

Opening of the Dear Data exhibition

Monday 15th, 12:00 pm - 1:00 pm
Location: Form/Design Center

Dear Data is a year-long, analog data drawing project. Each week Giorgia Lupi (speaker at The Conference 2013) and Stefanie Posavec collected and measured a particular type of data about their lives. They used this data to make a drawing on a postcard-sized sheet of paper, and then dropped the postcard in an mailbox.

Eventually, the postcard arrived at the other person’s address with all the scuff marks of its journey over the ocean: a type of “slow data” transmission.

By creating and sending the data visualizations using analogue instead of digital means, they did what artists have done for ages, which is sketching and trying to capture the essence of the life happening around them. However, as they were sketching life in the modern digital age, life also includes everything that is counted, computed, and measured.

At Form/Design Center a selection of the cards will been exhibited. The exhibition is on display August 15 to September 18.

What You'll Learn

  • Appreciating the art of data visualization
  • How to tell stories with data

Speaker/s

Stefanie Posavec

1:00 pm - 4:00 pm
Workshop

How to be a human

Practice your ethnographic skills and be a co-author of the "How to be a human in 2016" guide book.

Location: Moderna Museet
Workshop

How to be a human

Monday 15th, 1:00 pm - 4:00 pm
Location: Moderna Museet

How do you approach an attractive stranger? How do you listen? How do you co-create a guidebook for human interaction?

This is a workshop in which you practice ethnographic skills. Thinking about the question of being human help students and professionals alike to make.

The screen up, face down, check out routine of today is growing ever more comfortable. Too comfortable. Join us as we boldly attempt to re-write the way we relate to each other in the post-digital tomorrow. You’ll become the co-author of a guidebook of “How to be a human in 2016”.

We’ll organize in groups to prototype solutions to a handful of crowdsourced challenges relating to how we think, live, and do. The final solutions - sketches, dialogues, random thoughts, spaceships, etc - will be presented at the end of the workshop, and included in the printed manual ‘How to be a Human in 2016’.

No special skills, no preparation, and no smartphones required.

Do you have a question about how to think, live, or do? Submit it here, and we’ll tackle it in the workshop.

What You'll Learn

  • New friends, lovers, and/or collaborators in future projects
  • Get your thoughts on humanity down to paper with the help from and other participants
  • Be a co-author of the guidebook "How to be a human in 2016"
1:00 pm - 4:00 pm
Workshop

Dataviz drawing class

Join Stefanie Posevac of the Dear Data project to learn how to create you own hand drawn data visualizations.

Location: Form/Design Center
Workshop

Dataviz drawing class

Monday 15th, 1:00 pm - 4:00 pm
Location: Form/Design Center

A workshop for professionals of all backgrounds who want to better understand the data visualization design process and its best practices in a very hands-on way: through drawing!

This workshop will guide its attendees through the analysis of a dataset to the design and implementation of their own custom visualization method, at the same time offering insights into the design considerations that are integral to creating a successful commercial visualization. The entire workshop will be off-screen, using nothing more than basic office supplies and drawing materials.

No coding skills or design skills needed: the only requirement is an interest in data visualization (though a healthy love of pencils is also recommended!) Materials will be supplied.

FACILITATOR Stefanie Posavec is a designer for whom data is her favored material. She recently completed a year-long drawing project with past The Conference speaker Giorgia Lupi called Dear Data.

What You'll Learn

  • Learn basic data analysis principles
  • Understand the data visualization design process
  • Explore how to create their own custom data visualization system
1:00 pm - 3:00 pm
Seminar

Building a startup city

A conversation on what makes a startup-haven, feat The Conference speakers Nazanin Daneshvar, Jemma Xu and Aral Balkan.

Seminar

Building a startup city

Monday 15th, 1:00 pm - 3:00 pm

During this event we explore what makes a city a startup-haven and how that affects the development of the city and influence creativity and innovation among people living in it.

Join Nazanin Daneshvar, Aral Balkan and Jemma Xu, all three from completely different cities in the world, as they share their perspective in contrast with the local startup scene in Malmö.

What You'll Learn

  • What makes a city a startup-haven?
  • What are the key factors that encourage innovation in a city?

Speaker/s

Nazanin Daneshvar - Entrepreneur, Takhfifan

Jemma Xu - CEO, Tripalocal

Aral Balkan - Founder, Ind.ie

2:00 pm - 4:00 pm
Seminar

Bridging the gap between technology and storytelling

Challenge how we use media with Jan Helin (SVT), Helena Bengtsson (The Guardian) & Emil Eifrem (Neo4j) among others.

Seminar

Bridging the gap between technology and storytelling

Monday 15th, 2:00 pm - 4:00 pm

The interest in moving images is exploding. More and more people, companies, organisations communicate through moving images and new technology makes it possible for everyone to be both storytellers and publishers.

But the massive availability of content and the huge flow of information is a game changer. It challenges the way we use media. How we tell stories, how we communicate and how we deal with data.

SVT, the Swedish public service broadcaster, invites you to a seminar where key industry professionals discuss how digital technology is changing creativity. How the meeting between technology, storytelling and content can change the way we interact with our audience and make an impact in an ever changing media landscape.

SPEAKERS: Jan Helin, newly appointed Programme director of SVT and previous publisher at Aftonbladet, talks about the changing media landscape and the possibilities and the challenges it poses for content providers.

Based on the hugely influential Panama Papers project, Helena Bengtsson, editor for data projects at The Guardian and Emil Eifrem, Founder and CEO of Neo4j, talk about the interaction between investigative journalism and digital technology.

Billy Sjöberg and Jonna Hjort from SVT Interactive will tell you all you never knew you wanted to know about HbbTV. What it is - and how it will change the way you watch TV.

Henrik Rejving, Thomas Strindberg and David Karlsson, also from from SVT Interactive, will give you a brief introduction to SVT’s VR ventures before you will get a chance to test it yourself. We will provide VR cardboard headsets but do not forget to download the app: SVT 360 (available for both Android and iPhone).

SVT profile Anne Lundberg will guide you safely through the entire event.

What You'll Learn

  • How the changing media landscape affects how we communicate
  • What Hbb-tv is - and how it will change the way you watch TV
  • How to engage through VR
  • How investigative journalism breaks new ground in data management
5:00 pm - 9:00 pm
Festivity

Welcome Dinner - Family Style

A not-to-be-missed warmup dinner at a FANTASTIC hidden Malmö venue.

Location: Varvsstaden
Festivity

Welcome Dinner - Family Style

Monday 15th, 5:00 pm - 9:00 pm
Location: Varvsstaden

To kick The Conference off and to welcome our guests from out of town we invite everybody that wants to come to a big family dinner.

The venue is a hidden Malmö treasure that has been closed to the public for 100 years (!). Undoubtedly the best way to get into the conference groove; you’ll get to meet the speakers and hang out with the local community before the real deal kicks off the morning after.

Anyone is welcome to register, The Conference participant or not. Participation is free, but seats are limited.

Hosted by Varvsstaden. Food sponsored by The City of Malmö.

What You'll Learn

  • Meet
  • Greet
  • Feast
9:00 pm - 1:00 am
Festivity

The Bar

Awesome hang-out in our favorite Malmö park. Monday, Wednesday and Thursday night!

Location: Far i hatten
Festivity

The Bar

Monday 15th, 9:00 pm - 1:00 am
Location: Far i hatten

The week of The Conference is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easy-going context.

So! If you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Have fun!

Tuesday August 16

7:00 pm - 9:00 pm
Festivity

Dine with new friends

Get to know new people over a scrumptious dinner at one of our favorite Malmö shacks!

Location: All over town
Festivity

Dine with new friends

Tuesday 16th, 7:00 pm - 9:00 pm
Location: All over town

Take the opportunity to meet seven people you've never met over a scrumptious dinner in Malmö. We’ve reserved tables at 10 of our favorite restaurants.

Just register below and we’ll hook you up with great people and in August we'll tell you which restaurant you should show up at. A bit like Russian roulette, but with only great options.

What You'll Learn

  • Experience some of Malmö's gastronomic masterminds
  • To have a good time
8:00 pm - 1:00 am
Festivity

The Party

The great, great, GREAT official party of The Conference 2016!

Location: Boulebar Malmö
Festivity

The Party

Tuesday 16th, 8:00 pm - 1:00 am
Location: Boulebar Malmö

The great, great, GREAT official party of The Conference 2016!

This is your opportunity to mingle and dance with speakers and all the great people you’ve met during the day. It’s what conference pros call the most important session. After all, life’s about people.

Everyone’s welcome – The Conference participant or not. So bring your friends and join us at Boulebar Malmö for boule, Pastis, food, DJs and an awesome hangout.

If you’re attending The Conference, bring your badge and you’ll get a free drink.

Register on Facebook :)

What You'll Learn

  • Anecdotes from all over the world
  • The art of pétanque
  • Fun

Wednesday August 17

8:00 am - 8:30 am
Festivity

Running with Måns

Start the second conference day off with a morning jog to get that dopamine refill and bonus Malmö insights!

Festivity

Running with Måns

Wednesday 17th, 8:00 am - 8:30 am

Did you see that? No you didn’t. The flash, the Malmö Guerilla Runners man, the marathon pro. The Måns! Too fast to catch.

Start the second conference day off with a morning jog (not a sprint) to get that dopamine refill after a great night at The Party. Your guide, the wonderful Måns Renntun is not only the poster boy of the local running movement, he’s also a master of Malmö curiosities so prepare for some simultaneous sightseeing!

What You'll Learn

  • Sweat
  • Sweat
  • Exercise is good for you
6:00 pm - 1:00 am
Festivity

The Bar Deluxe

Sometimes you just want to relax and meet with people in a more easygoing context. This is that time.

Location: Far i hatten
Festivity

The Bar Deluxe

Wednesday 17th, 6:00 pm - 1:00 am
Location: Far i hatten

The Week is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easygoing context.

So, if you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Hey Elbow will be performing. Yay!

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Enjoy the music
  • Have fun!

Thursday August 18

8:30 am - 10:30 am
Seminar

Mobile, Blues and the Future of Everything

Learn about technologies that are transforming the digital world thru the lens of mobile

Seminar

Mobile, Blues and the Future of Everything

Thursday 18th, 8:30 am - 10:30 am

Smart phones, tablets and wearables have changed our lives but mobile devices are just our window into Cloud, Social, Cognitive, the Internet of things, Big data, Blockchain and everything else that's transforming the digital world.

Companies are finding new ways to engage with consumers, employees, and each other. Industry boundaries are becoming blurred, and our work, social and family interaction is integrated.

In this seminar IBM mobile leader, Tony Storr will explain all of this - armed with a projector, a harmonica and a sense of digital humour.

Originally a deep IT architect who accidentally fell into leadership, Tony puts a simple lens on things that might just be very complex. An entertaining presenter who puts unique spin on his topics, he may do more than just talk in this session.

What You'll Learn

  • Technologies that are transforming the digital world
  • Ways to engage with consumers

Speaker/s

Tony Storr - IBM

9:00 am - 11:00 am
Seminar

The City - Humans, technology and systems

Discussion on power, planning and livability in our cities. Featuring speakers Indy Johar and Liam Young among others.

Location: Varvsstaden
Seminar

The City - Humans, technology and systems

Thursday 18th, 9:00 am - 11:00 am
Location: Varvsstaden

As cities are increasingly becoming the powerhouses of the world there’s a bigger need to have a broad conversation on how they develop. In this seminar we’re looking into urban development from a human and community perspective.

Who’s in charge of our cities and who's agenda are they driving? Who should be in charge? How do we make sure to use the built-in tensions a city has as energy for good development. For example the energy fields where organic meets mechanic, where soft meets hard, fast meets slow, humans meet technology.

SPEAKERS Architect Indy Johar (Project00) is leveraging his experience in setting up social ventures and co-led research in to discuss what a 21st century town hall should look like. Process manager Jessica Segerlund (Älvstranden) is going to talk about prototyping with citizens. Giving a future scenario Looking to the future architect Liam Young (Tomorrow's Thoughts Today) will do a rather dystopian extrapolation of current technological and economical trends. Artist Refik Anadol will talk about public art and how to utilize parametric data to make it mirror the soul of citizens. The seminar will be moderated by urban designer Gunilla Kronvall (Atelier 01 Arkitektur).

What You'll Learn

  • Power.
  • Planning.
  • Liveability.

Speaker/s

Indy Johar - Architect, Zero Zero.

Jessica Segerlund - Process Manager Älvstranden.

Liam Young - Architect, Tomorrow's Thoughts Today.

Refik Anadol - Artist.

Gunilla Kronvall - Urban Designer, Atelier 01 arkitektur.

9:00 am - 12:00 pm
Master Class

Making Artificial Intelligence human - Deborah Harrison

Learn from Microsoft's Deborah Harrison how to shape the culture of conversation between humans and machines.

Location: Stratiteq
Master Class

Making Artificial Intelligence human - Deborah Harrison

Thursday 18th, 9:00 am - 12:00 pm
Location: Stratiteq

With bots, digital assistants, and other AI counterparts, we’re fast developing brilliant and new ways for people to interact with their tech. But no matter how sophisticated the code underneath, your AI can’t thrive unless it can communicate clearly.

So how do you make your AI not only effective but memorable? Not only useful but magnetic? One way is with a compelling personality. How does your AI communicate? How does it feel to talk to it? What are its opinions? What will it never do or never say? And where do you even start?

In this workshop, Deborah Harrison, from Microsoft’s Cortana, will lead us through building a personality for an imaginary product. We’ll consider the audience, the product goals, and the things it can and can’t do. And then we’ll write. We’ll answer queries, build scenarios, figure out what to do when something goes wrong, and tease out some of the joys and pitfalls of personality design.

SPEAKER Deborah Harrison is one of the original architects of the personality for Microsoft's digital assistant, Cortana. She crafted the core principles that define Cortana's approach to communication and now helps shepherd those principles as Cortana lights up on other devices, on other operating systems, and in other countries.

What You'll Learn

  • How to make artificial intelligence make sense for humans
  • How to craft a personality
  • Work through some realistic scenarios, queries, and questions to see how an IA respond

Speaker/s

Deborah Harrison - Writer, Microsoft.

9:00 am - 7:00 pm
Workshop

History Hack - how to tell stories from the past

Work with how disruptive technologies and interactive storytelling can pass down stories through time.

Location: STPLN
Workshop

History Hack - how to tell stories from the past

Thursday 18th, 9:00 am - 7:00 pm
Location: STPLN

History Hack is an immersive experience where you will co-create an adventure for a target group of children and their grandparents. Discover how disruptive technology, interactive storytelling, human behavior, design and a setting steeped in history can innovate how we pass down stories through the ages. The aim is to inspire innovation of a museum 2.0.

Make new friends by working in teams from initial brainstorming to pitching your story. Interested or passionate about technology, storytelling, design or something completely different? Great! Join us, get your hands dirty and explore how to tell stories from the past where they once took place.

Just bring a laptop and an open mind.

Hosted by Trelleborgs museum, located in the area of Söderslätt in the very south of Sweden, an area where people settled down 7,000 years ago.

What You'll Learn

  • Learn and practice creative design thinking
  • Collaborate in teams with mixed skill sets
  • Co-create a concept / rapid prototype you will present in a pitch
10:00 am - 1:00 pm
Festivity

Ustwo Hangover Brunch

A joyous hangover brunch filled with great people, food, drinks and an interactive challenge.

Location: ustwo
Festivity

Ustwo Hangover Brunch

Thursday 18th, 10:00 am - 1:00 pm
Location: ustwo

Digital product studio ustwo once again open its doors for a joyous hangover brunch filled with great people, food, drinks and recreational activities.

Since last year, ustwo has moved into a new shiny studio in the heart of Malmö and they can’t wait to show it to you.

While offering a post-conference oasis, there will still be a little work involved to keep you on your toes. At the brunch you will join in an interactive challenge, exploring and learning new territories while cooperating with new friends guided by the ustwo Coach Team.

What You'll Learn

  • Working with strangers
  • Is an ‘återställare’ (hair-of-the-dog) the best solution?
10:00 am - 12:00 pm
Seminar

Why you should care more about dialogue than reach

A seminar on why getting people talking is the best survival strategy in a digital world. Organized by Sveriges Radio.

Seminar

Why you should care more about dialogue than reach

Thursday 18th, 10:00 am - 12:00 pm

What happened to the viral successes we’d almost gotten used to? It seems like they’ve disappeared, or at least, gotten waaaay harder to achieve.

Overall, we’re facing an era where the megaphone is becoming useless and getting into people’s conversations is the key to getting stories out.

By taking responsibility of your content and engaging in a conversation with your audience, you can build a relationship based on trust which will hold in any digital future.

This is a seminar on why getting people talking is the best survival strategy in a digital world.

SPEAKERS: Maria Dietrichson, journalist and former radio show host, now digital development editor at Sveriges Radio and Robert Jakobsson, social worker, sexologist, journalist and a social media expert at Sveriges Radio will together with Jacob Hamacher, CTO, digital media at Sveriges Radio, explain how the digital strategy of Swedish radio has become all about being open to the audience, from the API, to the Facebook comment field.

Hosted by Sveriges Radio, Sweden's national publicly funded radio broadcaster.

What You'll Learn

  • How to become a master of dialogue.
  • How to work with your audience to create journalistic content.
  • Haters gonna hate – this is how you steer them away from your content.
1:00 pm - 4:00 pm
Workshop

External or internal agency? There might be a third way

Workshop led by IKEA Communications internal agency the Creative Hub.

Workshop

External or internal agency? There might be a third way

Thursday 18th, 1:00 pm - 4:00 pm

Collaboration is a wonderful thing. When it works. Just like all relationships professional partnerships need maintenance and love to work.

In this workshop we’ll discuss how collaborations between agencies, freelancers and companies can be managed and what the interface between internal and external creative agencies might look like.

The workshop is hosted and led by IKEA Creative Hub.

What You'll Learn

  • Be a part of defining the future of creative collaboration between companies and agencies
  • Ideas on how to manage the collaboration
  • Some does and don't
1:00 pm - 4:00 pm
Master Class

Working with Strategy - The 9 Box Approach - John Willshire

Strategy is dead. Learn how to figure out and utilize a meta-strategy.

Master Class

Working with Strategy - The 9 Box Approach - John Willshire

Thursday 18th, 1:00 pm - 4:00 pm

Following on from his keynote talk at The Conference, which will be an exploration of what the mechanics of the internet is doing to strategic practice, this master class is a deeper dive into a practical method that is geared on being able to do something about it.

How do you frame work that has both the long-term security of good strategic planning, with the short-term flexibility to agree and do the most appropriate thing next? The 9 Box approach is an operating system that allows you to design and deliver projects in a way that creates better outcomes.

SPEAKER: John V Willshire is the founder of Smithery, a strategic design unit based in London since 2011. They help organisations make things people want, rather than making people want things. Their works spans many disciplines, but centres around four areas of strategy, design, culture, and prototyping.

What You'll Learn

  • An understanding of why instead of one strategy, you need a meta-strategy - a strategy of strategies
  • A simple question to analyze your next best step
  • A flexible structure to draw out available options

Speaker/s

John V Willshire - Founder, Smithery

1:00 pm - 4:00 pm
Master Class

Creativity and artificial intelligence - Samim A Winiger & Roelof Pieters

Sadly this masterclass is cancelled

Location: The Ground
Master Class

Creativity and artificial intelligence - Samim A Winiger & Roelof Pieters

Thursday 18th, 1:00 pm - 4:00 pm
Location: The Ground

Sadly this master class is cancelled

What if you actually don’t have to draw something to design it? What if you can just let a computer know what your preferences are and have the design generated?

In recent years, there has been an explosion of research and experiments that deal with Creativity and artificial intelligence. Projects cover a wide range of disciplines — from machine learning, music, writing, art, fashion to industrial design and architecture.

Chances are the new generation of design tools will lead to an even further democratization of who can design. Join this masterclass to learn from two experts in the field what possibilities are ahead and how to utilize them.

What You'll Learn

  • Creativity and AI are merging quickly - It is leading to the democratization and escalation of creativity
  • Creative AI holds great opportunities for creative industries, the time to act is now
  • Beyond the "automation due to AI" narrative lies the more interesting "augmentation of human skills through AI"

Speaker/s

Samim A. Winiger - Creative.AI

Roelof Pieters - PhD student at the Computer Science and Communication department at KTH Royal Institute of Technology in Stockholm

1:00 pm - 4:00 pm
Festivity

The Malmö on Bike

Rent a bike, borrow one or bring your own, because we’re going out on the town!

Festivity

The Malmö on Bike

Thursday 18th, 1:00 pm - 4:00 pm

Rent a bike, borrow one or bring your own, because we’re going out on the town. Malmö, this delicious town of ours.

The tour starts at Media Evolution City and we will ride through beautiful parks, past modern architecture and to the city beach via falafel paradise, coffee gems and other Malmö musts. And yes, in Malmö we always end a cycling jaunt with some skinny dipping (kind of, it’s optional). So don’t bring your bathing suit.

If you don’t have time to go for the entire tour, join in at Ribersborgs Kallbadhus for the skinny dipping part at 4 pm.

What You'll Learn

  • Malmö.
  • Malmö.
  • Malmö.
1:30 pm - 4:30 pm
Master Class

Measuring what matters

Learn why, what and how to measure success beyond money. From the masterminds at ustwo. Boom.

Location: ustwo
Master Class

Measuring what matters

Thursday 18th, 1:30 pm - 4:30 pm
Location: ustwo

Digital product studio ustwo invites you to a master class where we will explore the why, what and how of measuring success beyond money.

What are the drivers that keep your business going forward and how are you able to identify them with your team? Is it possible setting projects and products up for success by other kinds of measurements than the usual ones? Does that motivate and liberate creativity within the team? Can it lead to better collaborations and expectation management? This is our belief and experience. We’ll share our stories and invite you to explore what it means to you in your specific context.

By the end of this masterclass you will have a new understanding of how to measure values beyond money, and you will also walk away with the digital tool that ustwo uses for their own processes.

BIO: Zofi Holgerson Facilitator, Learning Designer and Team Coach, ustwo

Zofi is coaching teams in the Nordic ustwo studio and designing collaborative processes with some of the biggest international brands in the world. She also works close together with the ustwo leadership group developing the vision and strategy for the studio.

After years of teaching language, drama and digital tools to high-school students, Zofi turned to Hyper Island for developing her own digital and process designing skills as well as facilitation. Working with digital exploration and collaborative processes at both Plan B and Media Evolution, she focuses on enhanced learning experiences all the way from start-ups to huge organisations.

What You'll Learn

  • How to value success other than money.
  • A new tool for measuring output and cultural fit.
  • Identifying drivers and motivation triggers Creating better collaboration and alliances.
4:00 pm - 5:00 pm
Festivity

Skinny dipping

Let's take a dip in the sea down by the idyllic cold bathing house. With or without clothes, your choice!

Festivity

Skinny dipping

Thursday 18th, 4:00 pm - 5:00 pm

Yup. Skinny Dipping at the cold bathing house “Ribersborgs Kallbadhus” is a The Conference tradition. It's one of our favorite Malmö spots.

Summer, fall, winter and spring. Doesn’t really matter, the people of Malmö enjoy a good swim and sauna session all year round. Together, in their birth suits. The latter is recommended but of course optional.

What You'll Learn

  • We’re all alike
  • And not
  • New perspectives
4:00 pm - 6:00 pm
Seminar

Internet of Things dystopia

Explore a world where today’s innovations wreak havoc in the future! Hosted by world class interaction designers.

Location: Topp
Seminar

Internet of Things dystopia

Thursday 18th, 4:00 pm - 6:00 pm
Location: Topp

Skip the rosy visions of the future and promises of a perfect life. Instead visit Topp Design & Innovation for an Internet of Things Dystopia afternoon where speakers will illuminate daunting futures of everyday life through analysis, design fiction, and more.

Explore a world where today’s innovations wreak havoc in the future, and where all can go wrong when everything has a chip in it. Speakers David Cuartielles (Arduino) and Gaia Scagnetti (Pratt Institute) will touch upon the ethics, opportunities, and responsibilities within the field of data and Internet of Things.

Come thirsty, drinks will be served! (and needed)

What You'll Learn

  • Ethics and responsibility
  • Living with a chip
  • What to and what not to expect in the future

Speaker/s

David Cuartielles - Arduino

Gaia Scagnetti - Pratt Institute

6:00 pm - 7:30 pm
Seminar

The Conference @ The Malmö Festival

Featuring speakers from The Conference, sharing the knowledge of their experiences to a wider audience.

Location: Hedmanska gården
Seminar

The Conference @ The Malmö Festival

Thursday 18th, 6:00 pm - 7:30 pm
Location: Hedmanska gården

Although The Conference is a knowledge experience for professionals and that most participants represent a company or an organization, the topics we discuss are of relevance to many more.

Robots and artificial Intelligence are slowly but surely becoming a bigger part of our lives. Human labour will be taken over by smart machines.

The same goes for migration, humans are leaving their homes behind to escape war, climate hazards etcetera, and unfortunately, there are no signs of migration ending anytime soon.

At first sight the two might not have anything in common but both will have great impact on the mental health of the ones affected and in both cases there’s a huge risk of people being left as strangers on the margins of society. No one wants this.

Join three speakers from The Conference in a discussion on migration, technology and labour.

SPEAKERS Dragana Kaurin, human rights researcher and ethnographer, will discuss migration and what role technology can play in making life easier for refugees.

Malmö based entrepreneur Hampus Jakobsson will share his thoughts on how much and what impact new technological advancements in artificial intelligence will have on humans, work, business and our society.

In an interview by journalist Karin Arbsjö professor of Development Studies Guy Standing will discuss the growing precariat class and how we can re-think the way we structure social security.

The interview is made in collaboration with international writers stage, Malmö Stadsbibliotek.

What You'll Learn

  • Migration, artificial intelligence and work
  • Explore complexity in a digital world
  • Experience the most cozy courtyard in the world

Speaker/s

Dragana Kaurin, human rights researcher and ethnographer

Hampus Jakobsson, entrepreneur

Guy Standing, professor of Development Studies

6:00 pm - 1:00 am
Festivity

The Bar

Sometimes you just want to relax and meet with people in a more easy-going context. This is it.

Location: Far i hatten
Festivity

The Bar

Thursday 18th, 6:00 pm - 1:00 am
Location: Far i hatten

The Week is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easygoing context.

So! If you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Have fun!
8:00 pm - 10:00 pm
Festivity

At the movies: Food Hacking Japan

Explore the many layers of innovation in Japan's food scene. Meet Mr Virtual Cookie, Mr Laser Bacon & Ms Electric Fork.

Location: Spegeln
Festivity

At the movies: Food Hacking Japan

Thursday 18th, 8:00 pm - 10:00 pm
Location: Spegeln

Neither a chef nor a hacker, filmmaker Simon Klose is curious about subversive cuisine at the intersection of ecology and technology.

The result is six short films originally produced for VICE Munchies on fascinating topics such as Virtual Cookie, Laser Bacon, Electric Fork and Food Perfume .

Filmmakers Simon Klose and Svante Lodén is joining this screening to guide us through Japan's amazing food hacking culture.

Get tickets at the cinema 30 minutes before. First come first serve.

What You'll Learn

  • What innovation really is
  • How to maximize food experiences

Speaker/s

Simon Klose, filmmaker

Svante Lodén, filmmaker

Friday August 19

8:00 am - 9:00 am
Seminar

CreativeMornings

A talk on how weird design decisions challenge norms and conventions

Location: Form/Design Center
Seminar

CreativeMornings

Friday 19th, 8:00 am - 9:00 am
Location: Form/Design Center

CreativeMornings is an international movement of free monthly breakfast talks for creative types.

Every month, people gather at one of over 100 chapters globally to enjoy breakfast, friendly colleagues and an inspiring talk. The global topic in August is Weird.

Ray Noori (Block Zero) is going to talk about how in art, technology, or design, it’s often the choices and directions we see as ‘weird’. He will look at a few case studies from film, music, technology and design, where weird decisions challenged conventions and broke new ground, and have a discussion about how you can unleash the power of ‘thinking weird’.

SPEAKER Ray Noori is the CEO and Co-founder of Block Zero, a design and technology studio based in Malmö, Sweden. After a decade in various leadership roles within UX and technology companies such as TAT – The Astonishing Tribe and BlackBerry, he co-founded the design and technology studio Block Zero, working in such diverse fields as Smart Cities, E-Health and Fashion Tech. Ray is also an award-winning filmmaker, whose most recent feature film is the acclaimed The Philosopher King.

What You'll Learn

  • How weird design decisions challenge conventions

Speaker/s

Ray Noori - Block Zero

9:00 am - 12:00 pm
Workshop

Hyper Island creative problem solving

Join this interactive session on new ways of creative problem solving.

Workshop

Hyper Island creative problem solving

Friday 19th, 9:00 am - 12:00 pm

Are you a curious, collaborative and creative? Do you take big interest in digital development and the opportunities it brings to our world?

Join Hyper Island for an interactive session that bring creative and innovative minds together and learn new ways of creative problem solving. They’ll guide you through a collaborative idea-generation method that you can bring back to your team or use in any projects that you are working on.

Come and join us, you’ll have a blast!!

What You'll Learn

  • Collaborative methods
  • Tools for problem solving
9:00 am - 11:00 am
Seminar

Learnings from designing with and for kids

In this seminar we look at what designing for kids can teach the design of all experiences.

Seminar

Learnings from designing with and for kids

Friday 19th, 9:00 am - 11:00 am

Designing with and for kids is a challenge, in this seminar we look at what learnings from these challenges can teach us about design practices in general.

And, by design we mean everything from formats and environments for meetings, to gathering of information and actual design design.

SPEAKERS Livia Sunesson, Unsworn Industries, will talk about the importance of daring to leave something unfinished. But how letting go of control and leaving blanks for users to fill can be highly inspiring and a good method for figuring out what users actually want and need.

Play designer Chris Lindgren of Toca Boca will talk about how to design intuitive experiences that anybody can pick up and just start playing with.

Anna Bylund, producer at Sweden's public broadcaster SVT is going to talk about when to do proper research and when to go with gut feeling when creating content, how to figure out who a target group really is and how to search for real needs in an audience.

The seminar take place in Lilla Slottet, the newly redesigned (actually, it opens the week after we’re there) children's department at Malmö City Library.

What You'll Learn

  • Co-creation methods
  • Processing feedback
  • Intuitive design

Speaker/s

Livia Sunesson - Unsworn Industries

Chris Lindgren - Toca Boca

Anna Bylund - SVT

11:30 am - 1:00 pm
Seminar

Virtual Reality with Gabo Arora

Lunch seminar about the future of virtual reality.

Seminar

Virtual Reality with Gabo Arora

Friday 19th, 11:30 am - 1:00 pm

Together with Publicistklubben we invite you to a lunch seminar about the future of virtual reality.

SPEAKER Gabo Arora is a Creative Director & Senior Advisor at the United Nations and an award-winning filmmaker. His work focuses on new technologies that promote social causes and make decision-making processes more inclusive. Among these projects is a viral video campaign for the recent climate change summit in Paris, and various collaborations with internet influencers to promote accountability on global humanitarian aid assistance.

What You'll Learn

  • How to utilize virtual reality to shed light on the ongoing refugee crisis

Speaker/s

Gabo Arora - Creative Director UNVR

12:00 pm - 2:00 pm
Seminar

Future of food lunch

Gathering for food lovers and food thinkers. Featuring The Conference speakers Charles Spence, Isha Datar & Komal Ahmad.

Seminar

Future of food lunch

Friday 19th, 12:00 pm - 2:00 pm

Food is our fuel. Food fuels our love. Food is experiences. Food is memories. Food is also waste, an industry and a science.

So where is it all heading? What will we be eating and how and why? Exciting stuff! Four persons including The Conference speakers Charles Spence, Arielle Johnson and Isha Datar as well as farmer Johan Widing will share their experiences.

Join us for a meal and discussion about the future of food with fellow food lovers and food innovators.

Come hungry, lunch is included! It's all vegetarian and the price is not for the food but for thoughts.

-> The event is free for food creators (waiters, baristas, chefs, bakers etc). Email us if this description fits you.

What You'll Learn

  • How to think about innovation thru the lens of food
  • The psychology of food
  • How to produce meat without animals

Speaker/s

Charles Spence

Isha Datar

Arielle Johnson, Noma/MAD

Johan Widing, Bokeslundsgården

1:00 pm - 4:00 pm
Workshop

Design tools workshop

Explore the possibilities to customize, extend and build your own design tools.

Location: ustwo
Workshop

Design tools workshop

Friday 19th, 1:00 pm - 4:00 pm
Location: ustwo

There’s no such thing as a single perfect design tool. As designers, the tools we use shape us and shape our work. Thus, to stay in charge we need to shape our tools and workflows.

In this workshop, led by our Hamburg based 040x040 friends from Precious Design, we’re leaving the design software monoliths from yesterday behind and start exploring a bright future of diverse and complementary design tools. This is the era of the Design Toolchain.

What You'll Learn

  • Explore the possibilities to customize, extend and build your own design tools
  • Approaches, processes and practices to utilize in your everyday work
  • Workflows for working with real data and meaningful colors in Sketch
5:00 pm - 9:00 pm
Festivity

The closing party

Drinks, food, humans, music simply world class!

Festivity

The closing party

Friday 19th, 5:00 pm - 9:00 pm

It’s been the best week EVER!

Let’s close the deal together with new and old friends. Drinks, food, humans, music simply world class! Everybody is invited, and you wouldn’t want to miss it.

Just swing by!

What You'll Learn

  • All we know for certain, it has got to end