Program

As always we want to explore who sets the agenda, what changes the playing field and how we all can shape society from now on.
Aug 16-17, 2016 Malmö, Sweden

Tuesday August 16, 2016

8:00 am - 9:30 am

Registration with coffee and croissants

Location: Slagthuset, Carlsgatan 12

Registration with coffee and croissants

Tuesday 16th, 8:00 am - 9:30 am
Location: Slagthuset, Carlsgatan 12
9:30 am - 10:40 am

Don’t trust the truth - Tricia Wang

To open The Conference we'll look into the truths technology can’t tell and what it means to decision making.

Location: The Theater

Don’t trust the truth - Tricia Wang

Tuesday 16th, 9:30 am - 10:40 am
Location: The Theater

Tricia Wang will open The Conference 2016 with a talk about the importance of not being fooled by the promise of the one truth.

Tricia Wang is a global technology ethnographer with more than 15 years’ experience working with designers, engineers, and scientists. Tricia has a particular interest in designing human-centered systems. She advises organizations on integrating “Big Data” and what she calls Thick Data — data brought to light using digital age ethnographic research methods that uncover emotions, stories, and meaning — to improve strategy, policy, products, and services.

When not working with organizations, Tricia spends the other half of her life researching online anonymity and the bias towards the quantifiable. Recognized as a leading authority on applied research, human-centered design, social media, and Chinese internet culture.

Tricia spoke at The Conference both 2012 and 2013. She was a participant 2014 and 2015. We’re super happy to have her back to open our eyes on what truths technology can’t tell.

What You'll Learn

  • The importance of multiple perspectives.

Speaker/s

Tricia Wang - Constellate Data

11:00 am - 12:00 pm

Global Outlook

Exploring complexity is a purpose of The Conference. Here we'll highlight learnings from Teheran, Beijing & Johannesburg

Location: The Butchery

Global Outlook

Tuesday 16th, 11:00 am - 12:00 pm
Location: The Butchery

To get a better understanding of where the world is going and to debunk the complexity that comes with globalization we've invited three humans from parts of the globe that are often neglected in the news we get.

Specifically we'll look into the startup scene and trends in Teheran, over all in China and the African continent.

Nazanin Daneshvar, Takhfifan - Iranian entrepreneur who'll give an introduction of how it is to run a start-up in Iran.

Jemma Xu, Tripalocal - CEO who'll cover the current major tech trends in China and segmentation of the Chinese market.

Toby Shapshak, Stuff - Editor-in-chief who'll discuss Africa's unique problems and how they have resulted in a unique brand of innovation out of necessity, often using mobile phones.

What You'll Learn

  • The current major tech trends in China and segmentation of the Chinese market
  • Why Iran is the place to be
  • Africa is solving real problems, and solving them for the rest of the world

Speaker/s

Nazanin Daneshvar (Takhfifan)

Jemma Xu (Tripalocal)

Toby Shapshak (Stuff)

11:00 am - 12:00 pm

One to one 
- a new mode of communication

Strategies for being useful in peoples conversations.

Location: The Bar

One to one 
- a new mode of communication

Tuesday 16th, 11:00 am - 12:00 pm
Location: The Bar

The trend in social media is that we’re turning away from a one-to-many type of communication (Facebook’s timeline etc) in favor for one-to-one or one-to-few (WhatsApp, Messenger etc).

This, of course, will have major impact on brands' possibilities to get their message out.

In this follow-up session to last year’s “Knowledge as a product” we’re looking into how companies are re-thinking the way they are useful to their costumers by using new conversational methods.

Fernanda Saboia, Huge Inc - Senior Product Strategist who'll talk about why people prefer one-to-one communication and how this trend affect the landscape of digital products.

Martin Hoffmann - ConvJournalism - Martin is going to talk about why journalism in messaging apps and chat bots are the next big thing.

What You'll Learn

  • Why people prefer one-to-one communication
  • How this trend affects the landscape of digital products
  • What’s up with conversational UI

Speaker/s

Fernanda Saboia - Huge

Martin Hoffmann - ConvJournalism

12:00 pm - 1:00 pm

Lunch with new friends

Spice up the lunch break and meet some new friends!

Location: Slagthuset, Carlsgatan 12

Lunch with new friends

Tuesday 16th, 12:00 pm - 1:00 pm
Location: Slagthuset, Carlsgatan 12

While at The Conference, take the opportunity to get to know some new people. Register for this event and we’ll hook you up with some great humans over lunch. The setting will be splendid, of course.

Limited seats so don’t wait.

12:00 pm - 1:00 pm

Lunch

Green: check. Local: check. Tasty: check.

Lunch

Tuesday 16th, 12:00 pm - 1:00 pm
1:00 pm - 2:00 pm

Hacking Minecraft - Clive Thompson

How kids self-organize online.

Location: The Theater

Hacking Minecraft - Clive Thompson

Tuesday 16th, 1:00 pm - 2:00 pm
Location: The Theater

In "Hacking Minecraft", Clive will show how the blocky video game is creating a generation of kids fluent in design, programming, and the civics of online life.

Clive Thompson is a journalist who reports on how technology and science affect everyday life. He is a contributing writer to the New York Times Magazine and Wired.

Thompson is also author of Smarter Than You Think: How Technology is Changing Our Minds for the Better, and is currently at work on a book about "how programmers think".

What You'll Learn

  • About the programming languages hidden inside Minecraft
  • How kids self-organize online
  • Why the future of social networking might look more like Minecraft than Facebook

Speaker/s

Clive Thompson - Journalist

2:15 pm - 3:15 pm

Extremist communication

Learn about extremist groups communication strategies and how to counter them.

Location: The Butchery

Extremist communication

Tuesday 16th, 2:15 pm - 3:15 pm
Location: The Butchery

With horror we watch how extremist groups of all sizes and colors bring terror to the world. To rub some more salt into the wound… They’re kick-ass at marketing and recruitment and are using the same tools as the creative class, with success.

The purpose of this session is to dig deep into the methods and strategies being used by extremist groups, both to learn from them and to learn how to counter their communication. The session is a follow-up on Suleiman Bakhit’s much appreciated talk at The Conference 2015.

Michael Krona, Malmö University - Senior lecturer and researcher who will cover how Islamic State religious violence is mediated and the role of different media technologies in this process.

Maura Conway, Dublin City University - Associate professor who'll share her research on the extreme right’s use of online outreach.

What You'll Learn

  • How extremist organizations communication strategies have developed since 9/11
  • How Islamic State religious violence is mediated and the role of different media technologies in this process
  • It's not new; the extreme right has a long history of online outreach and agitation

Speaker/s

Michael Krona - Malmö University

Maura Conway - Dublin City University

2:15 pm - 3:15 pm

Artificial intelligence in services

Dig into what super powers we will get in the coming years.

Location: The Bar

Artificial intelligence in services

Tuesday 16th, 2:15 pm - 3:15 pm
Location: The Bar

Artificial intelligence. Spare a couple of seconds to taste those words. Very few phrases ooze future more than that one. And still, neither the concept nor the promise is something new at all. Time to de-dramatize AI!

AI already assists us in many ways. Behind the scenes it’s building web sites, understanding text, booking meetings etcetera. But what’s happened in the last couple of years is that there has been huge advances in machine learning. Like machines actually learning things, without a programmer supplying the system with information.

The shift goes from modeling the world to modeling the mind, which believe it or not makes it less complex, the world is always changing and is therefore hard to replicate.

So. With less complexity in maintenance, AI is becoming more accessible and since it’s already here it might be a good idea to jump on the AI train ahora! Jetzt! Nu! Now! This session will dig into AI in services and what super powers we will get in the coming years.

Deborah Harrison, Microsoft Cortana - AI writer who'll talk about the process of making an AI feel personal.

Maya Weinstein, IBM Watson - Senior Experience Designer who'll show real world applications for AI and talk about how we can design AI for impact.

What You'll Learn

  • How computers can be taught to do creative work
  • Why designing likeable personalities for AI is important
  • How we can design AI for impact

Speaker/s

Deborah Harrison - Microsoft Cortana

Maya Weinstein - IBM Watson

3:15 pm - 4:00 pm

Snack time!

Snack time!

Tuesday 16th, 3:15 pm - 4:00 pm
4:00 pm - 5:00 pm

Migration

Let’s talk about how to make migration easier, safer and ok.

Location: The Butchery

Migration

Tuesday 16th, 4:00 pm - 5:00 pm
Location: The Butchery

Borders. Boundaries. Countries. Humans. Living in a peaceful and wealthy place... damn how hard it is to grasp the construction of borders and see the social boundaries that exist in our societies.

What can we do to help people on the move? War, food, climate. Looking ahead, this era of migration does not seem to be ending any time soon. So let’s talk about how to make migration easier, safer and ok.

Human behavior is a central theme for The Conference. The instinct to move or flee when opportunities arise elsewhere and dangers occur is easy for all humans to understand, being it over a constructed border or not. The questions we ask in this session are: How should we think about migration? and how can digital services help people that is fleeing their homes?

Latoya Peterson, Racialicious - Founder and writer who will discuss the similarities and provoking differences between the nomad classes.

Elena Pedrazzani, The International Federation of Red Cross and Red Crescent Societies - Elena is going to talk about how technology is radically transforming migration.

Dragana Kaurin, Localization Lab - Dragana will discuss what role technology can play in making life easier for refugees.

What You'll Learn

  • How different nomad classes relate
  • How technology can have a positive impact to migrants endeavours
  • Food, Shelter and Smartphones: understanding the context of migration in the digital era

Speaker/s

Latoya Peterson - Racialicious

Elena Pedrazzani - The International Federation of Red Cross and Red Crescent Societies

Dragana Kaurin - Localization Lab

4:00 pm - 5:00 pm

Generative Design

Learn about what Generative Design is and what the potentials are from a R&D, design and arts perspective.

Location: The Bar

Generative Design

Tuesday 16th, 4:00 pm - 5:00 pm
Location: The Bar

What if you actually don’t have to draw something to design it? What if you can just let a computer know what your preferences are and have the design generated?

Chances are the new generation of design tools will lead to an even further democratization of who can design. This scenario calls for the question if the role of designers might be to design the tools. Furthermore this current development also holds interesting possibilities for customization. Wow. Yay. Finally.

Join this session and learn about what Generative Design is and what the potentials are from a R&D, design and arts perspective.

Samim A. Winiger, Creative.AI - Samim will give an overview of the field and how it can lead to a democratization and escalation of creativity.

Jessica Rosenkrantz, Nervous System - Creative Director who'll take us on an exploration in the intersection of art, science and technology where generative design and digital fabrication are changing the way we create.

Refik Anadol, Artist - Refik is going to talk about an artist’s relationship with computers in the creative process.

What You'll Learn

  • Why generative design is leading to the democratization and escalation of creativity
  • Examples on what generative design is and what it can do
  • Possibilities and challenges of digital fabrication

Speaker/s

Samim Winiger - Creative.AI

Jessica Rosenkrantz - Nervous System

Refik Anadol - Artist

5:15 pm - 6:00 pm

Strategy is dead, long live meta-strategy - John V. Willshire

In a fast changing super complex world it's time to re-think how we establish and use strategies.

Location: The Theater

Strategy is dead, long live meta-strategy - John V. Willshire

Tuesday 16th, 5:15 pm - 6:00 pm
Location: The Theater

In a time when it’s harder than ever to foresee the future, to see and understand the current even, how valid is strategy really?

Where once a strategy would hold for years, we are now witnessing a world in which a strategy can’t even endure the time it takes to formulate one.

John V. Willshire, founder of strategic design unit Smithery, will talk about how everything keeps changing and discuss how we can learn from the mechanics of the internet to see this as a positive and useful thing. May the headache be your asset.

What You'll Learn

  • The realisation that the desire for finding fixed patterns disadvantages us in the complexity of the non-replicable internet
  • An understanding of why instead of one strategy, you need a meta-strategy - a strategy of strategies
  • The introduction of a macro-method to help you design appropriately given any circumstance

Speaker/s

John V. Willshire - Smithery

Wednesday August 17, 2016

9:00 am - 9:45 am

Yoghurt & granola time! (and coffee, always coffee)

Location: Slagthuset, Carlsgatan 12

Yoghurt & granola time! (and coffee, always coffee)

Wednesday 17th, 9:00 am - 9:45 am
Location: Slagthuset, Carlsgatan 12
9:45 am - 10:45 am

Democratizing cities - Indy Johar

What should a multi stakeholder system and a 21st century town hall look like?

Location: The Theater

Democratizing cities - Indy Johar

Wednesday 17th, 9:45 am - 10:45 am
Location: The Theater

Cities are becoming the new power houses of the world. As such, there’s a huge potential in viewing them as platforms to innovate on, both from a human, technological and community perspective.

To start the second day off, architect Indy Johar is going to take on the important task of zooming out, discussing multi stakeholder systems and what a 21st century town hall should look like.

Indy Johar is an architect, co-founder of Zero Zero (project00.cc) and a Senior Innovation Associate with the Young Foundation.

What You'll Learn

  • How do we democratize cities
  • How to do collaborative innovation
  • Why there’s a need for new institutional economics

Speaker/s

Indy Johar - Zero Zero

11:00 am - 12:00 pm

A future city

An audio-visual expedition to a city found somewhere between the present and the predicted.

Location: The Butchery

A future city

Wednesday 17th, 11:00 am - 12:00 pm
Location: The Butchery

Get ready for a three screen experience narrated by architect Liam Young!

Through his talk Hello, City! Liam Young will take you on a tour in a driverless taxi through a network of software systems, autonomous infrastructures, ghost architectures, anomalies, glitches, and sprites, searching for the wilds beyond the machine.

This performance is an audio-visual expedition to a city found somewhere between the present and the predicted, the real and the imagined, stitched together from fragments of real landscapes and designed urban fictions. Set in the Chinese-owned and -controlled Detroit Economic Zone (DEZ) and shot using laser scanners, the film presents this near-future city through the eyes of the robots that manage it.

Speaker/s

Liam Young - Tomorrow's thoughts today

11:00 am - 12:00 pm

Humans, labour and technology

Economy and work in an era of digital transformation.

Location: The Bar

Humans, labour and technology

Wednesday 17th, 11:00 am - 12:00 pm
Location: The Bar

Over the past decades technology has been used to disrupt business models and companies. Often, super awesome from the perspective of customers. Now, it’s the humans that are being disrupted.

This is a session on economy and labour in an era of digital transformation. We're currently at a point in time where we’re starting to sense the consequences of this transformation. A lot of the changes have been positive, but there are also negative side effects to all these new ways of working and the service economy.

Guy Standing and Sha Hwang is continuing where sociologist Roland Paulsen ended at The Conference 2015, discussing economy and labour in the years ahead.

Guy Standing, University of London - Economist and author who's going to talk about the growing precariat and its potential to become the new revolutionary class.

Sha Hwang, Nava - Information Designer Sha will bring his experience designing for both the tech industry and the government to talk about the incentives, responsibilities, and implications of both.

What You'll Learn

  • The consequences of disrupting humans

Speaker/s

Guy Standing - University of London

Sha Hwang - Nava

12:00 pm - 1:00 pm

Lunch

Green: check. Local: check. Tasty: check.

Lunch

Wednesday 17th, 12:00 pm - 1:00 pm
12:00 pm - 1:00 pm

Lunch with new friends

Spice up the lunch break and meet some new friends!

Location: Slagthuset, Carlsgatan 12

Lunch with new friends

Wednesday 17th, 12:00 pm - 1:00 pm
Location: Slagthuset, Carlsgatan 12

While at The Conference, take the opportunity to get to know some new people. Register for this event and we’ll hook you up with some great humans over lunch. The setting will be splendid, of course.

Limited seats so don’t wait.

1:00 pm - 2:00 pm

Worms, sustainability and innovation - Matt Orlando

Pushing boundaries and staying relevant.

Location: The Theater

Worms, sustainability and innovation - Matt Orlando

Wednesday 17th, 1:00 pm - 2:00 pm
Location: The Theater

In this keynote presentation Matt will talk about pushing the boundaries of creativity and how to stay relevant over time.

Matt Orlando started his career in San Diego, working at various restaurants since the age of 16. Realizing that he wanted to pursue cooking at a higher level, he started his fine dining career working for Francis Perrot at Fairbanks Ranch, until he moved to New York City, where he worked for Charlie Palmer’s Auerole for two years, before landing a position at Eric Ripert’s three-starred Michelin restaurant, Le Bernardin. After realizing his need to further refine his cooking skills, Matt moved to England to work at both at Raymond Blanc’s two-starred Michelin restaurant, Le Manoir aux Quat’Saisons and Heston Blumenthal’s three-starred Michelin restaurant, The Fat Duck.

It was while working at The Fat Duck that Matt met René Redzepi, owner and head chef of Noma in Copenhagen, Denmark. This chance meeting led to a two-year Sous Chef position at Noma, before Matt returned back to New York City to take a Sous Chef position at Thomas Keller’s three-starred Michelin restaurant, Per Se.

After three years at Per Se, René asked Matt to be Noma’s new Chef de Cuisine. After working at Noma for two-and-a-half years, Matt resigned his position to work on his current project: Being the owner/chef of Amass, a restaurant at Refshaleøen in Copenhagen, which opened in July of 2013.

Speaker/s

Matt Orlando - Amass Restaurant

2:15 pm - 3:15 pm

The future of food

Meat without animals, meals without waste and augmented food experiences

Location: The Butchery

The future of food

Wednesday 17th, 2:15 pm - 3:15 pm
Location: The Butchery

Something is cooking in the food space. The past decade has seen a rise of food as an experience and lifestyle. We seem to be more aware of both what and how we eat. We love food and are super curious about what the coming years hold and if technology can play a role.

How can we better understand the psychology of eating? How can technology make food more sustainable, healthy and tasty? And what can we do with all the food that is being wasted? Boom! Three perspectives on the future of food.

Charles Spence, Oxford University - Experimental Psychology Professor who will show how design and technology can, and in some cases already do, deliver augmented food and drink experiences.

Isha Datar, New Harvest - The CEO of New Harvest is going to talk about making agriculture products from cell cultures rather than whole plants or animals.

Arielle Johnson, Noma - Noma's resident scientist will speak about anti-disciplinarity, science, and flavour in the future of food session.

What You'll Learn

  • How citizen science research is changing the food landscape
  • How to make agriculture products from cell cultures rather than whole plants or animals
  • How to solve the food waste problem

Speaker/s

Charles Spence - Oxford University

Isha Datar - New Harvest

Arielle Johnson - Noma

2:15 pm - 3:15 pm

Being an empathetic company

How to make companies do good.

Location: The Bar

Being an empathetic company

Wednesday 17th, 2:15 pm - 3:15 pm
Location: The Bar

Companies are on the move to play an increasingly important role in our societies, both because they can, want and must. At the same time employees are increasingly looking to work with things that they find meaningful. Somewhere in that intersection it becomes super interesting to think about empathy and how companies can be empathetic.

Having a CSR strategy is one thing, but how do you make sure your workplace and business is empathetic all the way through? In this session we’ll look at how to create an empathetic company culture, an empathetic business model and do good things to the world outside of the company walls.

Leah Reich, Slack - Senior User Researcher who'll talk about the importance of stepping out of one’s perspective to understand others.

Marcela Sapone, Hello Alfred - CEO and co-founder of Hello Alfred who'll talk about how to make sure a company is being empathetic all the way down to its business model.

Lain Shakespeare, Mailchimp - Corporate Citizenship Manager who will talk about how companies can make a real impact in the community.

What You'll Learn

  • How to establish an empathetic company culture
  • How embrace empathy at the core of business model

Speaker/s

Leah Reich - Slack

Marcela Sapone - Alfred

Lain Shakespeare - Mailchimp

3:15 pm - 3:45 pm

Snack time!

Snack time!

Wednesday 17th, 3:15 pm - 3:45 pm
3:45 pm - 4:45 pm

Getting real with Virtual reality

How storytellers and businesses make use of VR

Location: The Butchery

Getting real with Virtual reality

Wednesday 17th, 3:45 pm - 4:45 pm
Location: The Butchery

Virtual Reality is one of those technological promises we’ve been promised for many years now. Just as with internet of things it seems as the missing component is a meaningful interface to humans.

The technology is here, but how can storytellers and businesses make use of it?

Jessica Brillhart, Google - Principal filmmaker for VR will talk about how to think in world's instead of frames.

Gabo Arora, UNVR, United Nations - Filmmaker who will talk about how the United Nations are utilizing VR to shed light on the ongoing refugee crisis.

David Eriksson, North Kingdom - Chief Creative Officer who will discuss how brands should think about entering the VR space.

What You'll Learn

  • The emerging language of virtual reality
  • Using virtual reality to get closer to an event
  • Business cases for virtual reality

Speaker/s

Jessica Brillhart - Google

Gabo Arora - United Nations VR

David Eriksson - North Kingdom Design & Communication

3:45 pm - 4:45 pm

Online Harassment

How we can work to counter hate online, as companies and as humans.

Location: The Bar

Online Harassment

Wednesday 17th, 3:45 pm - 4:45 pm
Location: The Bar

WTF! Stop treating each other badly. We still believe online harassment is a big threat to freedom of speech, diverse public conversation and essentially to democracy.

Therefore we, for the third year, dedicate a full hour to discuss how we can work to counter hate online, as companies and as humans.

To understand how to combat online harassment the session begins with a discussion on ethnographic strategies and machine learning within language and conversation. Followed by a case study on how Facebook is working with products around women’s moments of struggle, uncertainty and vulnerability in order to prevent and mitigate negative experiences.

Michelle Mederos, Facebook - Product Designer who will talk about the challenges of designing for women’s online safety, particularly in emerging markets.

Caroline Sinders, Designer - Caroline will show how to use design thinking methodologies and strategies to combat social media harassment.

What You'll Learn

  • How to design with empathy
  • How to use design thinking methodologies and strategies to combat social media harassment
  • How to design systems for what can go wrong

Speaker/s

Michelle Mederos, Facebook

Caroline Sinders, Designer

5:00 pm - 6:00 pm

Exploring Alternative Futures - Angela Oguntala

How and where to imagine future scenarios.

Location: The Theater

Exploring Alternative Futures - Angela Oguntala

Wednesday 17th, 5:00 pm - 6:00 pm
Location: The Theater

In our closing keynote session, Futures Consultant Angela Oguntala will talk about building a mindset for exploring alternative futures and realities outside of dominant narratives.

Angela works across futures studies and design. She works together with organizations to explore the opportunities and challenges of alternative futures. Her projects focus on how to make wise decisions in handling systemic change and in developing visions, services and experiences that work towards desired futures.

Angela's foresight work spans varied fields, having worked with the Danish film industry, Philips, and in urban development in Panama. She has a deep interest in exploring the impacts of near-future technologies on culture and society. In 2014, she was chosen as a 'Future Innovator' by Ars Electronica, the United Nations ICT Agency, and Hakuhodo.

What You'll Learn

  • How and where to find alternative futures
  • Building flexibility towards 'the future'
  • Using design and scenario building to unpack and influence futures

Speaker/s

Angela Oguntala - Futures Consultant